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Orange County SEO Expert, Website Builder

If you can think it; we can build it. Making small business LARGER with SEO. Are you hidden from the search engines?

Google Optimization and Flash Files

Google Optimization and Flash Optimization

As many of you already know, Flash is basically a movie with repeating frames. Meaning one line of text could be repeated 100 times for a one second effect. Googlebot doesn't have eyes and employs artificial intelligence that cannot ascertain when to stop reading the repeating text.

Although Googlebot can typically:

  1. Read Flash files
  2. Take the content out as a text file to be calculated for placement 
  3. Follow the links to other pages

The problem is as described above - how correct is the information that they extract; especially repeating text? Textual contents taken by Google depend on the flash programming as text can be stored in Flash as graphics or symbols. Since Googlebot doesn't currently read these graphic symbols it is important for keywords to be entirely STATIC TEXT. All of this means is that even if your Flash content is in the index, it might be missing some text, content, or links due to the way that it was created.

One of our services is duplication or replication using our optimization knowledge of flash websites. We review your flash and determine how much of it is search engine friendly and then strategically reverse the text symbols or graphic text into regular index able text that can be read by the top search engines. Then break out the areas of the movie into static URL's. Most entirely flash sites do not have a URL that changes; we can fix this and expand your offering to google for more traffic and revenue!!

Managing your email inbox for increased productivity

Cut the number of new email messages coming in

Try to reduce the number of incoming e-mail messages. Be sure to cancel subscriptions to unwanted mailings. The messages pile up if you don’t have time to read them.
Spam filters reduce the amount of spam in your inbox. But don’t think that it will eliminate spam completely. Some will still get through as email spammers become more creative.
Do your friends send jokes or chain messages? Explain your situation and ask that they stop. Hopefully, they’ll oblige. Sometimes it is easy to give them a ‘JUNK Email’ address to allow you to receive their musings but only review once a month at the alternate location. This separates business from pleasure and increases your work flow.

Respond Accordingly

Not all e-mail requires a response. If you receive an e-mail addressed to several people, you may not need to respond. If a response it required, it may not need to go to everybody – do the others a favor and leave them off the forward or reply if possible.
Be clear and to the point in your email response; restrict your messages to a few sentences. If the e-mail contains different ideas, reply to each concept in separate messages. This may take longer at first; it will be easier to deal with each e-mail thread under complicated business development issues.

Use Subject Lines to Optimize your Out Going Email

E-mail subject lines should correlate to the body of the mail. Be as descriptive as possible. Subject lines that say things like "question" or "hello" should be avoided.

 Recipients won’t know:

1.       What the message is about

2.       How to categorize responses.

If you have a one-line e-mail, put it in the subject line. This will save you and the recipient valuable time.
If possible, create a set of codes with your co-workers. Placed in the subject line, codes help you process and prioritize messages.
For example, use "FYI" for informational messages. Use "AR" for action required and "URG" for urgent messages.
If you have long project names you can abbreviate project name from the beginning and use in the subject line. For example: Helen Pensanti, MD becomes HPMD internally for tracking and working with the client.

Copying and Forwarding Others – Use Common Sense

Be courteous when forwarding an e-mail. Summarize the message and say why you’re forwarding it. This is particularly helpful if the e-mail contains several messages.

Recipients will appreciate your thoughtfulness. They won’t need to read through several messages to guess your thoughts. This will cut down on questions from recipients.

Don’t copy someone on a message unless it is necessary. And explain why you’re copying them. Recipients won’t need to guess your intentions. This means less back and forth messages.

Control Your Temptations to Check E-Mail

Avoid the temptation to check your e-mail every two minutes. Check it every hour on the hour for important messages. If you can go longer, do so. Of course, this might not be feasible in some work environments.
Set time aside each morning and evening to process your inbox. When you’re done, it should be completely empty. File messages you need to keep. Set reminders for messages that require you to follow up.
Respond to messages immediately, so you only read them once. There is an exception to this rule. If emotions might govern your response, give yourself a cooling-down period. We suggest that you write the draft response with your feelings and leave on your desktop. (Do not add the recipients address as it could get accidentally sent.) Come back to the email when your head is clear and remove your emotions.

Take Advantage of Built in E-mail Software Tools

Explore the tools your e-mail program offers by reading the help files. Set follow-up reminders, filters and folders to help file and prioritize e-mail. Auto-responders can alert business associates when you’re out of town. You won’t come back to a full inbox.

Google crawls more flash on Sunday

Below is a data center at Google that showed every listing as a [flash] site in front of the SERP title. The search performed was for a rare font style... guess it is popular with the flash designers.

This is good news that the engines are getting deeper into the flash content. Beware, if you are doing 'alternative medicine' for flash websites you will want to reduce your Flash SEO Medication as you could over dose and your rankings will dye from DUP content delivered by the actual page PLUS the flash website medications.

// the image loaded here was poor... please view the image of the Google serp over on my SEO Website coder section:

Talking about Free SEO 'Coffee Talk'

SEO Expert Orange County

Orange County Search Engine Marketing Help for Business Websites

Free SEO 'Coffee Talk' (using NY accent!)
Free SEO 'Coffee Talk' (using NY accent!)
Hosted by: Jason T Chandler
Date and time: Tuesday, February 05, 2008 at 9:00 AM
Location name: 18315 Brookhurst St # 2, Fountain Valley, CA 92708-6741, United States
View this event on Windows Live

Google Site Search and Google Analytics

At the eMetrics Summit in Washington, D.C. Brett Crosby announced several Google Analytics features that will be rolled out over the coming weeks. Here's a rundown.

First, you'll be able to use Google Analytics to track site search activity. Simply edit any of your Google Analytics profiles to enable "Site Search" and you can find out what people search for on your site and where these searches lead. Located in the Content section of your Google Analytics reporting interface, Site Search reports show you the keywords and search refinement keywords people use, the pages from which people begin and end their searches. You can also see how search on your site affects site usage, conversion rates, and e-commerce activity.

For more information or google analytics installation contact us.

Cordially,

OC SEO Expert

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Jason T Chandler - SEO

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